Google SERP Changes & Algorithm Updates - May 2023

[nupur_a]

Again fall in traffic today for no reason.

US, India and EU all are down.

Another update maybe. Since the last two days ecpm rates are also down and bot are doing crazy things.

[dn21]

@nupur_a Not an update but minor fluctuations. And also many niches didn't even felt it.

Hotels and tech were the ones that were primarily hit.

[nehal91]

@dn21 Health, auto, insurance niches as well. But not much.

[nationwide]

@nupur_a Not an update but minor fluctuations. And also many niches didn't even felt it.

Hotels and tech were the ones that were primarily hit.

Only thing that is concerning is that G is squeezing out every single penny from advertisers and not giving them to publishers.

This is scary. I know adsense is the major player but it will not take much if the word gets out.

[dn21]

@nationwide They are intentionally doing it just so they can.

And G has monopoly over search so even though the word gets out it can take time.

[anush29]

@dn21 Just gives us our revenue which is due.

Or, else everybody will go elsewhere.

[bae22]

@dn21 Just gives us our revenue which is due.

Or, else everybody will go elsewhere.

Only direct ad selling can rival adsense. Otherwise, no option.

[harvee21]

Let's hope this week will be better.

No more surprises. I am guessing. But can't say for sure.

[frank_donovan]

Let's hope this week will be better.

No more surprises. I am guessing. But can't say for sure.

I am also not seeing much of any traffic. But logs are saying otherwise.

[lazylord]

@frank_donovan Use more than one analytics to get the correct report. Don't rely on GA too much. And besides the new GA4 is a mess..