Is it possible to sell a book as company and not by as an author?

I am having this problem with an author. He doesn't want his name out.

As the title suggested open rate is above 90% but CTR is less that 1%. What did I do wrong?

So, for our app we have created a site. We know the usual stuff. People who wants buy the premium version for the app and what not.

But I am seeing that the blog of the site isn't getting crawled at all. The other parts of the site is fine but this part isn't. We have checked all the things such as the robots.txt file and all. But not so much luck. What to do?

What do you guys do with old Blog posts?

With rise of Semantic Search, what should be our focus on Keyword Research? I mean long tail keywords many not gone but how long they will stay that's not sure. And Google is more and evolving towards understanding the actual meaning of the user query. So, what's your say?

When building backlinks, what should be the anchor text?

• Keyword

• brand name

• website url

If you have invested in a niche say by building a blogging and all. Then how do you know after doing all this that its worth the time and effort?

Is there any general procedure you follow or a general time span. As per my knowledge general time span its a bit odd that I know because every niche is different and every field needs separate attention & time gap for themselves.

What are exactly Unstructured Citations in Local SEO? I have been hearing this term a lot lately. Can anybody explain it to me?

Can anyone please explain to me what are useful ways to do SEO work for a specific country in a website to get high rankings in the keywords?

How do you guys evaluate a link quality? Is there any procedure?