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What are Business Listings?
Business Listings are databases where people enlist their business’s in order to achieve exposure. This basically includes company’s full details along with contact info.
Along with NAP (Name, Address, Phone Number) certain business listing can contain several further more details such as working hours, employee number, employee details, contact info of other additional offices etc.
Much like directory submission sites. Business Listing sites are specifically very targeted and are very prone to expose your business to your desired audience base.
Necessity of doing Business Listing
It’s not like that if won’t do it then your business won’t survive. It will. Just doing business listing makes your site (or business) easily to be found by your clients or customers. Often people find any business through business listings as they are looking for it. So, if you have a product that you want to sale or have services that others might be interested in. Enlisting it in the business listings only increases your chance to be found. It is sort of a directory submission but just it is mainly for your offline customers. Although, as our digital world is growing rapidly they are intertwining.
Few things to remember
Business Listings were often used as a method to build links in the past. But as the search engines have evolved, they have become more smarter. Now, at present day search engines no longer considers these type of links to measure the merit of any page.
So, our outlook towards these business listing sites have also changed from gaining credibility to just outreach & exposure. We do it just for traffic and nothing else. Now two things must be kept in mind that not to do it randomly because posting your site link into some random low-quality site might end up badly. Because often people end up spamming their link profile. And another thing is relevancy. You must submit your site into a site where you know your audience is there. Otherwise, what’s the point of doing it anyway.
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