Wildcard testing budget in Mobile Marketing

[kaplan]

Wildcard testing is the testing that is done to test new things or elements in any field. Mobile Marketing also needs this as it is a fast growing and very competitive market. How much portion of my budget should I keep for wild card experiments? Share your thoughts.

[frank]

Well its very personal opinion and varies with everyone. But since you have asked I will suggest you to put 5% budget in it.

[brian]

If you have couple of thousand dollars budget then put it to 10% otherwise 5% will do just fine.

[motionz]

Try to keep your budget in way that if the total amount get lost then you can handle that easily.