Wildcard testing is the testing that is done to test new things or elements in any field. Mobile Marketing also needs this as it is a fast growing and very competitive market. How much portion of my budget should I keep for wild card experiments? Share your thoughts.
Well its very personal opinion and varies with everyone. But since you have asked I will suggest you to put 5% budget in it.
If you have couple of thousand dollars budget then put it to 10% otherwise 5% will do just fine.
Try to keep your budget in way that if the total amount get lost then you can handle that easily.