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What facts help you determine that you can continue testing an ad campaign?
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Say, if your are testing banner ads and you have a goal of 1% conversions out of 1000 clicks or so. And after running the test you see that you have failed to get even the 1% conversions. Then will you continue to test with more clicks or will you work on the lp and sales pages etc?
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What facts help you determine that you can continue testing an ad campaign? - by lonelysoul - 12-02-2019, 04:40 AM

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