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Segmentation is that a real issue
#1
Segmentation of customers is a that a really issue when it comes to loyal customers base? I have a list of my own who are loyal and buy from me should I segment it?
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#2
Even your customers base is loyal but segmentation is always good. It kepts your campaigns more effective, get conversions for you in a more efficient way and ist good use of resources Wink .
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#3
Segmentation is a part of targeting the audience. If you target the right client at the right moment then its always helpful.
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#4
bpatel Wrote:Segmentation of customers is a that a really issue when it comes to loyal customers base? I have a list of my own who are loyal and buy from me should I segment it?

Well I think that's a relative term here. If your customers are already sorted out and segmented then why divide them more?
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