11-14-2016, 03:35 AM
Content that can beat a competitors ranking for the same content is hard to build but its not impossible to create. Here are some tips.
- Only just filling the gap of content that your competitors cannot is not an only option to remember. Find out the the real reason for the content, the true objective of the article that it will serve to its audience. Build your content exactly according to it. If any article doesn't fulfill its primary goal which is 'purpose of the article' then all will just be a waste.
- Build content that will attract the greater audience. Suppose, your competitors have said a valuable point in their article which can be very useful in your niche. Then you also say that point but targeting as a key point you serve it with some examples, industry reviews, practical experiences, walk through or how to's, infographs that helps understand the key element easily etc anything that supports your say and make your post far more valuable than the others.
- Outranking your competitors through content doesn't necessarily means that just by adding content. Sometime, it means subtracting too. For an example, say an article is about 4 page long it takes a lot of time to read, you created an infograph that explains the entire article instantly just from an clear impression. Or, a content which is made too long just to show the users that its very insightful and not to help them actually, in that case you can create an article which is short and to the point.
- Collecting data and representing it as a content is an art form. You can only outrank your competitors if you can represent the industry data in a form where others can't. Here is a trick, sometime gathered data from an expert or professional doesn't need to be perfected but the content writers re-write them anyway to make it more attractive. While others are busy doing that you just publish the 'raw data' as exactly what you got from the expert, referring the expert too. This will increase instantly the trust rate of your content.
- Only just filling the gap of content that your competitors cannot is not an only option to remember. Find out the the real reason for the content, the true objective of the article that it will serve to its audience. Build your content exactly according to it. If any article doesn't fulfill its primary goal which is 'purpose of the article' then all will just be a waste.
- Build content that will attract the greater audience. Suppose, your competitors have said a valuable point in their article which can be very useful in your niche. Then you also say that point but targeting as a key point you serve it with some examples, industry reviews, practical experiences, walk through or how to's, infographs that helps understand the key element easily etc anything that supports your say and make your post far more valuable than the others.
- Outranking your competitors through content doesn't necessarily means that just by adding content. Sometime, it means subtracting too. For an example, say an article is about 4 page long it takes a lot of time to read, you created an infograph that explains the entire article instantly just from an clear impression. Or, a content which is made too long just to show the users that its very insightful and not to help them actually, in that case you can create an article which is short and to the point.
- Collecting data and representing it as a content is an art form. You can only outrank your competitors if you can represent the industry data in a form where others can't. Here is a trick, sometime gathered data from an expert or professional doesn't need to be perfected but the content writers re-write them anyway to make it more attractive. While others are busy doing that you just publish the 'raw data' as exactly what you got from the expert, referring the expert too. This will increase instantly the trust rate of your content.
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