10% bounce rate, is that really good?

[anush]

I think that your landing page is doing ok, more or less because your metrics are quite satisfying.

What you can do is alter traffic source, check which products are doing well already or which ones should do great after changes. It goes to the sales pages of the individual products too. Before doing anything else mark all the metrics about your present situation including the number of conversions of the individual products.See which ones are doing good at which time & in what circumstances. In this way while doing experimenting if anything does happen than can effect your conversions negatively can be changed to its previous form easily.