How to engage opt-in leads?

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The most important tool you have for engaging your opt in leads is your own content. You should be taking time to write new content specifically for your email audience to drive them onto your pages and offers. Don't just recycle what you have on the blog or site. Create new content they can enjoy, that is exclusively available via email. For examples of winning email campaigns, check out some of the big sites online like amazon, walmart, ebay, etc. These sites have fine tuned the art of engaging opt ins to increase repeat business.