Whish is better CPM or CPC??

[lilymatheww]

CPM and CPC are two sides of the same general advertising coin. They’re both payment schemes relating to how you spend your money and what you get out of it. CPC is cost per click. You pay for clicks; ads shown to people who don’t click are free. CPM is cost per mille, per thousand. The thousands refers to impressions. Showing your ad to someone costs you money, regardless of whether or not they click. it sounds like CPC is the clear winner. A click is much more valuable than an impression, after all. That’s just based on mechanics, however. You also have to factor in costs and goals.