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Full Version: Whish is better CPM or CPC??
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I have a plantation website and it is getting 100 to 150 uv perday?? Which type of network will be good for me??
I don't want to discourage you but a 125 avg uv per day cannot earn money from any type of revenue system, you have to first increase your traffic then you must focus on revenue. A CPC network will have a click rate less than 1% and a good cpm network has eCPM rate of maximum $0.50, at least your uv has to be 500 per day.
CPM and CPC are two sides of the same general advertising coin. They’re both payment schemes relating to how you spend your money and what you get out of it. CPC is cost per click. You pay for clicks; ads shown to people who don’t click are free. CPM is cost per mille, per thousand. The thousands refers to impressions. Showing your ad to someone costs you money, regardless of whether or not they click. it sounds like CPC is the clear winner. A click is much more valuable than an impression, after all. That’s just based on mechanics, however. You also have to factor in costs and goals.
The most obvious reason for selecting a CPC bid is that you are only charged when people click on your ads. This means that in theory, you could get thousands of “free impressions”. The reality is that these “free impressions” aren’t really worth that much to you
A click is much more valuable than an impression, after all. That’s just based on mechanics, however. You also have to factor in costs and goals.
lilymatheww Wrote:CPM and CPC are two sides of the same general advertising coin. They’re both payment schemes relating to how you spend your money and what you get out of it. CPC is cost per click. You pay for clicks; ads shown to people who don’t click are free. CPM is cost per mille, per thousand. The thousands refers to impressions. Showing your ad to someone costs you money, regardless of whether or not they click. it sounds like CPC is the clear winner. A click is much more valuable than an impression, after all. That’s just based on mechanics, however. You also have to factor in costs and goals.


Good explanation. I Understand that CPC is a bit more straight forward and beneficial.
The most obvious reason for selecting a CPC bid is that you are only charged when people click on your ads. This means that in theory, you could get thousands of “free impressions”. The reality is that these “free impressions” aren’t really worth that much to you
If You have limited budget then go for the CPC and If you looking to spend more money and make your brand popular then go for the CPM. Because the CTR rate of your Ad was around 1-2%
CPM is better than CPC .But still it depend on your budget too.