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Conversion Strategy for eBook
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Conversions strategy of an eBook should be same as any digital web based product. You cannot lure the buyers for free shipment here that's true but you can lure them to anything other than it.
Giving them in low prices or offering them free stuff may be an option. But in order to get healthy conversion you need to offer the product for free in order to build trust. So, give them a preview of first few pages of your book. This might help.
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