What to put in headlines?

[jahnvi arora]

Using exact match keywords in headlines can be effective, but it should be done carefully. Google's algorithms are sophisticated and prioritize content that offers genuine value to users. Overusing or stuffing exact match keywords can raise red flags and may lead to penalties, as it appears manipulative and may violate Google's guidelines.

Instead, it is better to use natural, meaningful headlines that incorporate some keyword variations while maintaining clarity and relevance. This approach ensures the content remains user-focused and contextually rich, which Google prefers. By using synonyms, related terms, or partial matches, you can optimize for keywords without appearing to manipulate search rankings.

The key is to strike balance between SEO and readability. Crafting headlines that naturally include keywords, while still being engaging and informative, will help improve your chances of ranking well without attracting penalties from search engines.