11-14-2017, 06:48 AM
- Historically, online PR and SEO have been two mutually exclusive disciplines, but in recent years they have become much more convergent. The main change came after the Penguin and Panda updates of Google’s algorithm, which made it harder for SEO to be successful without good, relevant content.
- Nowadays, online PR and SEO have a lot of overlap in practices, goals and – most importantly – their needs. In this article, I will explore brand monitoring, which I define as “the systematic tracking and controlling of relevant brand and product related keywords with the goal to maintain reputation, build brand image and improve visibility.”
-> FIND OUT WHAT IS BEING SAID ABOUT YOUR BRAND.
-> KEEP AN EYE ON YOUR COMPETITORS.
-> GENERATE HIGHLY RELEVANT BACKLINKS.
-> CONNECT WITH NEW INFLUENCERS AND MULTIPLIERS.
-> EVALUATE YOUR CONTENT SEEDING EFFORTS.
-> DISCOVER NEW SEEDING CHANNELS.
- Nowadays, online PR and SEO have a lot of overlap in practices, goals and – most importantly – their needs. In this article, I will explore brand monitoring, which I define as “the systematic tracking and controlling of relevant brand and product related keywords with the goal to maintain reputation, build brand image and improve visibility.”
-> FIND OUT WHAT IS BEING SAID ABOUT YOUR BRAND.
-> KEEP AN EYE ON YOUR COMPETITORS.
-> GENERATE HIGHLY RELEVANT BACKLINKS.
-> CONNECT WITH NEW INFLUENCERS AND MULTIPLIERS.
-> EVALUATE YOUR CONTENT SEEDING EFFORTS.
-> DISCOVER NEW SEEDING CHANNELS.
![[-]](https://seomotionz.com/themes/cerulean/collapse.png "[-]")
