SEO MotionZ Forum

What is Brand monitoring in SEO?

Brand monitoring is the technique which is used to generate high quality of traffic.

- Historically, online PR and SEO have been two mutually exclusive disciplines, but in recent years they have become much more convergent. The main change came after the Penguin and Panda updates of Google’s algorithm, which made it harder for SEO to be successful without good, relevant content.

- Nowadays, online PR and SEO have a lot of overlap in practices, goals and – most importantly – their needs. In this article, I will explore brand monitoring, which I define as “the systematic tracking and controlling of relevant brand and product related keywords with the goal to maintain reputation, build brand image and improve visibility.”

-> FIND OUT WHAT IS BEING SAID ABOUT YOUR BRAND.
-> KEEP AN EYE ON YOUR COMPETITORS.
-> GENERATE HIGHLY RELEVANT BACKLINKS.
-> CONNECT WITH NEW INFLUENCERS AND MULTIPLIERS.
-> EVALUATE YOUR CONTENT SEEDING EFFORTS.
-> DISCOVER NEW SEEDING CHANNELS.

Brand monitoring is a business analytic process concerned with monitoring various channels on the web or media in order to gain insight about the company, its products, brand, and anything explicitly connected to the business. It is about monitoring the brand’s reputation and reception by the general public and the consumer base and targeted demographic.

Brand monitoring is one of the most important business analytics processes which deals with strategically monitoring different channels on the web or social media in order to discover and eventually react to the different sentiments about your company, products, brand and anything explicitly connected to the business.

Monitoring your own brand – and that of your competition – on the internet is a basic task in online public relations. But brand monitoring can also provide key benefits to SEO teams and provide simple quick wins, if applied smartly. keep an eye on your brand’s presence on the internet to generate simple successes in search engine optimization.

These are the steps of Brand monitoring in SEO :-

Monitor Google Rankings to Measure SEO
Research and Monitor Keywords Relevant to ROI
Divide Your Keywords Into Different Categories
Keyword Monitoring Tools

Finding mentions can be very time-consuming. SEMrush’s Brand Monitoring tool will save hours and hours of your time by scanning the very depths of the Internet and finding online mentions and customer reviews of your and your competitors' brands.