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What is Google Tag manager and its benefits?

 
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What is Google Tag manager and its benefits?
Elly
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Joined: Dec 2016
Posts: 86
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09-27-2017, 04:46 AM
Google Tag Manager is a free tool that eliminates tedious code-editing tasks that formerly required a developer.

Speaking of built-in tags, GTM also allows you to install a basic implementation of Google Analytics via Google Tag Manager. GTM includes a tag template that gives you all the options you would have had in your previous Google Analytics implementation. Plus, it’s compatible with older onsite code for event tracking, page views, and cross domain tracking.
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