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+--- Thread: What is Google Tag manager and its benefits? (/showthread.php?tid=3042)
What is Google Tag manager and its benefits? - siva s - 09-26-2017
What is Google Tag manager and its benefits?
Re: What is Google Tag manager and its benefits? - Elly - 09-27-2017
Google Tag Manager is a free tool that eliminates tedious code-editing tasks that formerly required a developer.
Speaking of built-in tags, GTM also allows you to install a basic implementation of Google Analytics via Google Tag Manager. GTM includes a tag template that gives you all the options you would have had in your previous Google Analytics implementation. Plus, it’s compatible with older onsite code for event tracking, page views, and cross domain tracking.
Re: What is Google Tag manager and its benefits? - Davidwatson - 09-27-2017
Tracking events such as PDF downloads or clicks on outbound links requires some extra setup beyond what Google Analytics will track by default. Normally, this requires addition of some extra code to links or setup of a plugin. Google Tag Manager allows you to track any of these clicks, triggering a custom event in Analytics.
Re: What is Google Tag manager and its benefits? - anneroberts - 02-15-2018
1. Future-Proof Your Website.
2. Implementation Speed.
3. Security.
4. Flexibility.
5. Debug Options.
Re: What is Google Tag manager and its benefits? - MattHogan - 02-16-2018
Google Tag Manger is a free tool from Google which helps us to manage the tags of our website or mobile app easily and reliably.