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Factor on which Call To Action depends
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So, I am guessing you have lost money too. Call to action are a piece of art. It does not depends on the amount of money or resource you spend. Here are some factors that I can think of right now.

- Headline are the most important part. Send a clear message to your audience saying 'Free Stuff' or whatever offer you are offering them.

- A clear short description of your service or product. So that your audience can get a quick glimpse of your stuff.

- A very distinctive and noticeable call to action button. So, that if your users are interested then they can take a quick step.

- Highlight all the features of your product and show them how they are going to be benefited by it.

Sometime, people get good call to action from one landing page. And they keep it forever. This might also be a problem. See people gets bored quite easily so its evident that you change your landing page and call to action page once a while.
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