Joined: Nov 2013
Posts: 557
Likes Received: 0
What is Google Tag manager and its benefits?
Joined: Dec 2016
Posts: 86
Likes Received: 1
Google Tag Manager is a free tool that eliminates tedious code-editing tasks that formerly required a developer.
Speaking of built-in tags, GTM also allows you to install a basic implementation of Google Analytics via Google Tag Manager. GTM includes a tag template that gives you all the options you would have had in your previous Google Analytics implementation. Plus, it’s compatible with older onsite code for event tracking, page views, and cross domain tracking.
Joined: Nov 2016
Posts: 224
Likes Received: 1
Tracking events such as PDF downloads or clicks on outbound links requires some extra setup beyond what Google Analytics will track by default. Normally, this requires addition of some extra code to links or setup of a plugin. Google Tag Manager allows you to track any of these clicks, triggering a custom event in Analytics.
Joined: Feb 2018
Posts: 127
Likes Received: 0
1. Future-Proof Your Website.
2. Implementation Speed.
3. Security.
4. Flexibility.
5. Debug Options.
Joined: Aug 2017
Posts: 21
Likes Received: 0
Google Tag Manger is a free tool from Google which helps us to manage the tags of our website or mobile app easily and reliably.