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| Display Ads or Textual Ads |
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Posted by: satnam - 01-07-2017, 03:14 AM - Forum: CPC / CPM
- Replies (4)
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I am looking to target users in the electronics niche and currently I am targeting the review sites for my PPC campaigns. Should I target textual ads or display ads?
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| Reasons for a Mobile App Abandonment |
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Posted by: danni - 01-06-2017, 04:12 AM - Forum: Mobile Marketing
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There may be plenty of reasons for a user to abandon a Mobile App. As a business owner if your mobile app gets abandoned then it will be pretty disappointed. Here are some points or reasons why a mobile app gets abandoned.
- Monitor the memory usage of your Mobile App. Avoid memory leaks, people often abandon apps due to their size. The smaller the size, the better.
- Mobile apps having technical problems. No one likes anything if it shows any kind of error while installing or using it.
- I have seen many good apps get abandoned from their users just for the reason that they contain too many ads. One or two ads is fine but more than that can cause serious problems.
- App navigation, easy to use factor also plays an important role. So, keep that it mind too.
- People often create a very good app but while marketing it they don't describe it in the right way. Users come and see the app but they don't even recognize the importance of it and the app gets abandoned.
- What you promise you deliver. I see many apps have this problem. Users download it more one reason and they get the problem solver with the app for another reason and for the first reason to be solved they have to pay for any kind of subscription or full service. This thing is really disappointing and users hate this.
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