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| 12 Ready to Use Email Marketing Tips |
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Posted by: adam23 - 08-02-2018, 04:53 AM - Forum: Email Marketing
- Replies (5)
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It’s almost the end of the month. Oh crap, we haven’t hit our targets. Let’s do an email blast.
This is the start point for 80% of email marketing strategies. It’s no wonder we hate marketing emails.
We’re going to change that today. I’m going to teach you how to craft emails and email campaigns that your subscribers will love.
First things first, you need to carefully think about your email list and marketing context and objectives. Then formulate a filter through which you pass all of this advice for maximum impact.
Here are a few things to think through.
-If your list is leased or purchased, you’re going to need to introduce yourself.
-If your list is cold, you’re going to need to warm them up and probably re-introduce yourself.
-If your list has been abused (i.e., blast ’em only when you need them), you’re going to need to gain their trust.
-If your list has been ignored (i.e., email them whenever I ‘get around to it’), you’re going to need to get their attention and convince them you’re serious about helping them.
-If your list is warm and you want to take it to the next level of engagement, you’re going to have to give them overwhelming value.
Now that you’ve chosen a filter, let’s take a look at the tactics that will address any weaknesses in your email list management.
1. Campaign Objectives
All marketing campaigns should start with an objective. If you’re a regular reader, you know I’m a broken record on this point. Most campaigns fail because they simply lack a purpose.
Pick a specific purpose and define success before you start writing and designing emails.
This simple step alone will improve the performance of most emails.
2. Your Emails Should Come from a Real Person
I don’t know about you, but the only emails that I read are from real people.
Sending from a real person’s name is a very simple, instantly impactful tip. Change the From: field from <!-- e --><a href="mailto:info@companyname.com">info@companyname.com</a><!-- e --> or other general use email address to a real person, and you’ll immediately improve deliverability and increase open rates.
Using a real name to get better performance on each email send is just the start of the benefits this tactic can yield. Other significant benefits come from the branding effects of this approach including building a personal relationship building, creating affinity and loyalty, and ultimately becoming influential in decisions they make in your area of expertise.
3. Short, Simple, Intuitive Subject Lines
Emails from real people don’t have long, salacious, camel case subject lines. Keep them short and clear about what’s inside. No bait and switch.
4. Create Inspire Curiosity in Your Subject Line
You don’t have to tricky or mysterious, but you do have to make ’em curious as to what you have to say. Make a promise that this email is worth their time and then make sure you make the effort to meet expectations.
5. Keep the Body Copy Short or At Least Bite Size
Again, real people don’t write books and send them in an email. Somewhere between 120–150 words seems to be the sweet spot.
If your email is longer or curates content, then make each section about 120–150 words so that you have a scannable list of bite-size content.
6. Encourage Action and Make the Content Actionable
Don’t waste your subscribers time. Give them actionable information. Ask them to do something in immediate response to your email — every time.
The full and original article was published here: <!-- m --><a class="postlink" href="https://medium.com/@billrice/12-ready-to-use-email-marketing-tips-boost-open-rates-fast-68916e41601f">https://medium.com/@billrice/12-ready-t ... 916e41601f</a><!-- m -->
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