Google SERP Changes & Algorithm Updates - January 2021

[nehal91]

Maybe, but I don't think so that it will affect google activities, I guess, there would be another reason.

Activity? Maybe not.

But throttling traffic and pushing advertisers.. Definitely yes.

The eCPM rates were down for a month or so. But they jumped just right after the Jan 6 debacle.

[mediadrug]

@nehal91 Apparently Big Techs decide what we invest in and what we see.

[davids]

Something is just not right. Our site reported the lowest eCPM rates.. Even during pandemic mania they were low but not this low.

[danni]

@davids This entire week has been weird. I don't care what Google says but there has been changes in their algo. First the traffic then the adsense revenue. Yes, we saw it as well.

[elliekushn]

So, far our week has been good. No funny business.

But this weekend the traffic fell from the cliff.

[davids]

@danni Let us know how it goes this week.

[mediadrug]

I believe another push from Google.

To spend more on ads. eCPM rates are better than the previous two months.

[danni]

@mediadrug That's why sudden influx in traffic from China?

[mediadrug]

@danni Well duh!!

So that your pocket don't get too fat.