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Branded SEM traffic to your landing page or homepage
#1
If you were bringing traffic through branded SEM sources then which page will you guys prefer landing page or homepage?
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#2
It has to be landing page. Yeah in some cases maybe homepage but then also it has to be optimized according to the audience's needs.
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#3
Why bring the traffic to homepage?

I mean the main motto is to get conversion and it will be a lot easier if the audience just comes to the landing page.
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