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Full Version: Branded SEM traffic to your landing page or homepage
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If you were bringing traffic through branded SEM sources then which page will you guys prefer landing page or homepage?
It has to be landing page. Yeah in some cases maybe homepage but then also it has to be optimized according to the audience's needs.
Why bring the traffic to homepage?

I mean the main motto is to get conversion and it will be a lot easier if the audience just comes to the landing page.