Homepage or Landing page

[glight]

If say I am about to start an campaign for my affiliate products. Then where should I be driving the traffic to? Homepage or Landing Page. Landing page describes only a specific product but homepage represents the entire product line.

[white knight]

If you are starting a campaign solely for your product sales then I will suggest that you drive the traffic to your landing page ofcourse. Its easy to get sales on one product, an entire product line often confuses the visitors.

[adam_jones]

According to me homepage is the best for conversion because homepage represents the entire product line.It is beneficial for conversion.