If say I am about to start an campaign for my affiliate products. Then where should I be driving the traffic to? Homepage or Landing Page. Landing page describes only a specific product but homepage represents the entire product line.
If you are starting a campaign solely for your product sales then I will suggest that you drive the traffic to your landing page ofcourse. Its easy to get sales on one product, an entire product line often confuses the visitors.
According to me homepage is the best for conversion because homepage represents the entire product line.It is beneficial for conversion.