Google SERP Changes & Algorithm Updates - February 2021

[mediadrug]

@limbo Why wouldn't anybody panic?

Just after two days of normalcy. Again today Google started massive traffic to non-existent pages. They are basically zombie traffic.

Now they are eating up the bandwidth, aren't they?

[limbo]

Today I saw these type of strange traffic too. @mediadrug

The odd thing is they lasted an hour or two. Whereas in previous times they were only for a couple of minutes or so.

[mediadrug]

30% lower traffic as compared to last year from the Western Hemisphere.

Anyway, real-time data of analytics is also seems to be broken.

[nehal91]

@mediadrug Analytics is broken since December. Many people didn't noticed it because the error were too minor.

And in the case of traffic my situation is same as yours.

[davids]

@nehal91 That's an understatement now. I have moved to Clicky for real time.

Anyway, everything is cooling off. Looks like this time this is it.

[harvee21]

@supaul I don't agree with that.

@mediadrug I have panicked. So, you are not alone.

And again GSC seems to be broken.

[nehal91]

@davids Traffic is indeed coming back. But conversions are still at the lowest.

[white knight]

Some are talking about zombies. But I am not seeing that type of traffic.

On other note real traffic is low.

[davids]

For me it's average. Overall traffic is increasing day by day.

Anyway, why all of a sudden SERP's are totally filled with ads. It's like organic results doesn't exists.

[elliekushn]

Maybe @davids

Today many kw's are seeing major fluctuations. And also massive bot activity.. I can only guess about what's coming.