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What is Google Tag manager and its benefits?

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What is Google Tag manager and its benefits?
aliceta
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Joined: Jan 2018
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#7
01-10-2018, 02:40 AM
A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. ... The benefits of tag management (and specifically Google Tag Manager) are enormous to any business, large or small
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