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What is Google Tag manager and its benefits?

Google Tag Manager is the tag management system which allow you to add new tag and code on your website or mobile app.

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code. This reduces errors and frees you from having to involve a developer when configuring tags.

benefits are:
1. Less Dependence On Developers To Fire Tracking Scripts
2. Set Up On-Click Events Easily
3. Keep Third-Party Marketing Pixels Under One Roof
4. Creative and Flexible Tracking
5. Preview And Debug Your Tags Before Publishing

A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. The benefits of tag management are:
1. Easy updates and a future-proofed website.
2. Debug features.
3. Users and permissions management.

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.

A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. ... The benefits of tag management (and specifically Google Tag Manager) are enormous to any business, large or small