Google Adwords Advantages

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1. AdWords is Measurable and Flexible

One of the main advantages that online marketing has over traditional marketing channels, like TV or print, is that it’s extremely easy to measure. However, it can be a challenge to effectively measure your SEO campaign since you can’t always get a precise measurement on what increased or decreased your rankings. Enter AdWords PPC. This is probably one of the best resources you have to measure what’s working and what is not because it comes equipped with plenty of PPC metrics that do that task for you.

2. Faster Than SEO

A huge drawback with SEO is that it can take months before you notice any results thanks to competition and the time it take to “prove itself”. This is not the case with AdWords. Once your AdWords campaign goes live, ads will appear and you’ll get instant results, like visitor data.

3. More Engaging

Google is constantly improving AdWords because it’s one of its primary sources of income. Along the way Google noticed that product listing ads and in-video ads on YouTube get more more clicks from users. These engaging ads mean more revenue for Google, and advertisers as well because of new ad formats and extensions.

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