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What is the major drawback of Google AdWords? Is it really advisable to opt for this?
The major drawback is that if you do not have a successful campaign your keyword promotion won't help to get more visitors for your website. Also Adwords help to gain traffic till you campaign it. Once the campaign is complete your keywords have not value.
1) Adwords works faster than SEO.
2) Increase brand awareness.
3) Reach more customers through their Gmail Inbox .
4) Reconnect with visitors of your website.
1) Huge customer base from all over the world
2) Huge number of Google searches
3) Benefits outweigh the costs
4) Reach your audience, your way
5) Google AdWords is the top online advertising tool
The direct possible answer will that Adwords has the largest advertisers base in the whole world.
Advertise Directly to People Searching for a Business Like You
Targeted Advertising
Reach the Right People at the Right Time
Measurable ROI
Brand Exposure
Immediate Impact
Pay Only When People Click
Limit Your Spend
Advertise Locally or Globally
Hi,

1) Adwords works faster than SEO
The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.

Here are some reasons why it’s faster and more effective;

I) You can focus on multiple keywords at a time.
II) You can turn the campaign on or off whenever you want to.
III) Ads which appears on the top of the page get immediate visibility.

2) Increase brand awareness
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.

3) Reach more customers through their Gmail Inbox
One of the most used marketing strategies in every business is email marketing, which is why gmail ads can be helpful as well. In September 2015, Google integrated native Gmail ads with Google AdWords and made it available to all advertisers, which means you can reach more prospects through their gmail inbox.
1. AdWords is Measurable and Flexible

One of the main advantages that online marketing has over traditional marketing channels, like TV or print, is that it’s extremely easy to measure. However, it can be a challenge to effectively measure your SEO campaign since you can’t always get a precise measurement on what increased or decreased your rankings. Enter AdWords PPC. This is probably one of the best resources you have to measure what’s working and what is not because it comes equipped with plenty of PPC metrics that do that task for you.

2. Faster Than SEO

A huge drawback with SEO is that it can take months before you notice any results thanks to competition and the time it take to “prove itself”. This is not the case with AdWords. Once your AdWords campaign goes live, ads will appear and you’ll get instant results, like visitor data.

3. More Engaging

Google is constantly improving AdWords because it’s one of its primary sources of income. Along the way Google noticed that product listing ads and in-video ads on YouTube get more more clicks from users. These engaging ads mean more revenue for Google, and advertisers as well because of new ad formats and extensions.

Thanks
Google Adwords Advantages are
1) Adwords works faster than SEO.
2) Increase brand awareness.
3) Immediate Impact.
4) Limit Your Spend
5) Target Right Audience or Geographical area.
6) Increase brand awareness and many more..