What are the points that content marketers should remember?

[adam_jones]

I think you should start a blog purely from a content marketing perspective linked to your/brand/product/business. Use this blog to bring your prospects and customers value laden information without shoving who you are down their throat. This is content marketing, NOT straight-up-old-school-marketing where you just hammer away at why you guys are the 'best' and people should give you their money.