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Causes for Low Conversion Rate
#14
There are a lot of reasons why your site’s conversion rate may be lower than you’d like, but here are six I see time and time again.
1. Your Product or Service is Ill-defined.
2. Your Target Audience is Too Broad.
3. You Haven’t Optimized Your Site for Search Engines.
4. You’re Offering Too Much.
5. You’re Not Using Persuasive Language.
6. There’s no clear call-to-action.
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