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Should a site has to be SEO optimized before running Ads?
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No. I mean you can do it but its not necessary.

That's point of every Ad campaign to get traffic just by spending money.

But should optimize if you site has a ridiculous user interface and extremely hard navigation. The reason behind this is that you may spend money and get some traffic but if these minimum requirements arn't meet than you will just loose money for nothing (no conversions to speak specifically).
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