How to engage opt-in leads?

[mediadrug]

From what I am seeing is that already your half the work is done.

You know what your people are looking after so now just provide them that. Go to CPL sites and see what insurance related offers they have and what is reasonable as well as profitable for you. But before sending any offers just make some quick survey emails and/or greeting mails. Because people don't tend to buy from complete strangers.