Differenet keywords to target the same market

[motionz]

Yeah, obviously you can choose the alternative keywords and they will be better as the primary keywords have competitors but don't ignore the primary ones. You can use them in your article body and also tags so you can rank for them also. Although in the age of semantic search it may be not necessarily needed but you can rank for them too if you mention them. But remember don't overcrowd your content body with keywords just mention when its relevant.