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Perform a Keyword Research using Market Samurai
#1
Market Samurai is a Keyword Analysis Tool that uses Google Adwords Keyword Tool to show the results. I highly recommend to use Market Samurai because its easy to use and also show the results in a manner which are quite handy not only in respect of selecting a keyword for your domain name/heading but also in case of keywords that are used in regular day-to-day posts. There are both free and paid versions available of it. If you want then you can buy the paid version but i am here using the free version as an example to explain.
Once you have downloaded and installed the Market Samurai, you have to create a new project in order to research for a particular phrase or single word keyword. After creation of the project you can generate keywords list by clicking on the ‘Generate Keywords’ button.

Note : Always remember to provide your Google Adwords Keyword Tool’s email address as Market Samurai uses it to generate results.

Clicking on the ‘Generate Keywords’ button will result Market samurai to crawl to your Google Adwords account in order to get the information and then Market Samurai will show you the results. This may take a while, it depends upon your internet connection speed. Once Market Samurai have generated the results will show you the probable list of keywords.

Note : In the screen on the left side you will see that the add keywords panel from where you can add words (keywords) to searched item. And, also there is panel of Positive and Negative Keywords where you can add or remove any wanted or unwanted words from your search term to see the exact list of your desired keywords as you wanted them. This positive and negative keywords panel are same as the Include and Exclude Term panel of Google Adwords Keyword Tool.

After getting you desired type of list of Keywords you will have to hit the ‘Keyword Analysis’ button. Once again Market Samurai will crawl to your Google Adwords Keyword Tool account and show you the results. Market Samurai will now shows the list of keywords which can be studied in a detailed manner. Market Samurai gives you mainly five options where by putting your desired values you can analyze each keyword as you wanted. The options are :

Organic :

Total Searches – This value represents the average of total number of daily visitors searches about the respective keyword.
SEO Traffic (SEOT) – This represents the total number of daily clicks that a ranked #1 site for the respective keyword can get.
Phrase to Broad – This represents the percentage of phrase match out of broad match for the particular keyword. Note - Suppose, you are researching about the keyword ‘best watches’ then this will be the phrase match and the resultant webpage contains the line ‘the best watches in the country’ then it will be the broad match.
Trends – This graph shows the total monthly traffic for the respective keyword. It shows the result of last 12 months duration.

Adwords :

Adwords Traffic (AWT) – The total daily traffic that a Google Advertiser might (if he/she places ad) expect to get from a #1 ranked site for the particular keyword.
Adwords CTR (AWCTR) – The percentage of traffic that a Google Advertiser might get from #1 ranked site out of the total traffic for that respective keyword.
Adwords CPC (AWCPC) – This number represents how much cost a website owner expect to get from an advertiser for one click if his/her website is ranked #1 in Google.

Competition :

SEO Comp (SEOC) – The total number of webpages that mention the keyword in phrase all over the internet.
Title Comp (SEOTC) – The total number of webpages that mention the particular keyword in phrase in their titles.
URL Comp (SEOUC) – This represents the total number of webpages that mention the particular keyword in phrase in their respective urls.
Title/ Comp (SEOTCR) – This is the ratio of the total number of webpages that mention the keyword to the total number of webpages that mention the keyword in their titles.
Adwords Comp (AWC) – This is the total number of advertisers who are bidding for the keyword and how this keyword is performing in respect to other related keywords.

Majestic Competition :

Majestic Title Comp (MSEOTC) – This is the number of webpages present in the Majestic Index that mention the keyword in phrase in their respective titles.
Majestic URL Comp (MSEOUC) – This is the number of webpages present in the Majestic Index that mention the particular keyword in their respective urls.
Majestic Anchor Comp (MSEOAC) – This is the number of webpages present in the Majestic Index that mention the following Keyword in the anchor text of an external or internal link.
Domain Comp (MSEODC) – This is the total number of webpages present in the Majestic Index that mention the keyword (all words of it) in their domain name of their pages.
Title & Anchor Comp (MSEOTAC) – The total number of webpages present in the Majestic Index that mention the keyword in their titles and anchor text of an external or internal link, both.

Commerciality :

Adwords Value (AWV) – The total daily value of traffic that an advertiser can expect to get if he/she advertises in a #1 ranked site for that particular keyword.
SEO Value (SEOV) – The total daily value of traffic that a website can get if it is ranked #1 for that particular keyword.

Note – All the data provided by Market Samurai will be according to Google except the SEO Comp and URL Comp will be according to Bing’s Index, and also Majestic Competition will be according to Majestic Index.

Put your desired values in each field and if you want to omit any field then simply disable it by unmakring the check box present by the side of each option. Once, you have done it then simple hit the ‘Analyze Keywords’ button and Market Samurai will show you the results after by crawling in your Google Adwords Keyword Tool. You can also change the time span from daily to monthly or weekly, just by checking the ‘Period’ drop down button.
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[-] The following 2 users Like Paul's post:
  • hema29, stcole
#2
Thanks for the detailed info. Smile
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#3
Thanks for the informative post. Its really appreciated.
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#4
Market Samurai produces huge metrics in detailed so a newbie might get confused. Is there anything to get a simplified option?
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#5
mailbox Wrote:Market Samurai produces huge metrics in detailed so a newbie might get confused. Is there anything to get a simplified option?

Yeah, sometime it may happen but you can't learn if don't overcome any obstacle. So my opinion is to stick with it.
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#6
Thanks Paul
For share informative content it would be help in my business.
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#7
Getting more information form different kind of ways and that are really amazed of used.
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