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Does the Anchor Text has to be unique?
#21
It is not necessary that Anchor text should be unique. You can also take keyword variation.
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#22
Yes, it is a good practice is most cases.
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#23
In general, it's still a best practice to obtain and use keyword- and topic-specific anchor text when possible. If too many links to a page all use the same anchor text, even if they're on your own site, Google might sense spammy behavior.
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