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How should a company measure social media marketing success?
How should a company measure social media marketing success?
In order to measure success rate you have to determine your goal first. What is it?

Is it getting conversions? Or, just getting brand exposure??
(12-20-2019, 10:06 AM)Papon Wrote: How should a company measure social media marketing success?

  1. Step 1: Determine Your Social Goals. Before you jump into measuring every single tweet, photo and Facebook comment posted about your brand, first think about your goals with social media.
  2. Step 2: Create Metrics To Measure These Goals.
  3. Step 3: Measure.
  4. Step 4: Monitor And Report.
  5. Step 5: Adjust And Repeat.
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These 4 Metrics Help To Measure Success Of Social Media Marketing Success:

1. Monitor audience growth with “volume”
While not the most important metric, volume is still key when understanding the impact you’re making on social media.

2. Amplify Your Message With “Reach”.
While volume measures how many people are talking about you, reach measures how many people have seen the content you distribute.

3. Build Trust and Nurture With “Engagement”
Engagement is, by far, the most important social metric of all. This measures how people are interacting with your brand and content across all social networks.

4. Inspire Action With “Influence”
Last but not least, there’s influence. The influence you have over your audience, as well as the impact those who are talking about you have over their own audience.
Obviously its trough the turnover of the company in short term. Most of all platform of digital marketing enhance the monitoring of the profit and need to spend only for the leads that are converting. IF its for visibility or branding u should be careful in each step and should be aware of measuring it day by day by traditional method.
It depends on the goal set before the promotion. What you can get from a Facebook or social media - Visitors for your site, Branding, Leads, subscriber. If you are can see any of improvement (according to your goal) then you are doing successful Social media marketing. To check the success, you have the social media analytics and your website analytics. Study both.
Likes and Shares: The easiest metrics to track
Audience Growth: The number of followers you've gained over a specific period
Followers / Following Ratio: Your follow ratio indicates your credibility on social media.

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