Google SERP Changes & Algorithm Updates - December 2019

[vk_lord]

I don't think so. Its probably another update. Because SEMrush is showing its sign (5.2 today).

 One thing I noticed about this update which I was discussing yesterday with our Admin too.

This update has hit some evergreen pages. The pages which rank no matter what happens. And basically they are from niches like travel, fooding, lifestyle etc. Not the non-casual type niches such as the finance, automotive etc.

The thing is since the last couple of years. Many of these sites which have no content or provide no information whatsoever ranked pretty well. Just because the right keywords were in their favor. But these things are changing. So, its a relief to the eye for once.

The client whose site was hit. Hasn't talked to me. I am crossing my finger that he wouldn't even notice and even if he did I shall be able handle him.