Why bother to write the 'About Us' Page?

[lamhik21]

Why bother to write a fancy 'About Us' page in the site? When you already have a good site with great navigation and all the modern features?

[mediadrug]

Because in order to get approved in adsense you will need an about page.

[anush]

Because in order to get approved in adsense you will need an about page.

LOL that is one thing alright.

And to OP I say we write about pages because it gives to the users a sense of authority and human touch so they can trust and believe us.

[danni]

Ask yourself this question. Will you believe someone if you know nothing about him or her?

[diamondhead]

For me too it will be adsense.

[supaul]

If you are a blogger then all of your reputation is based on trust. And nothing boosts it furthest then a thorough 'about me' page.

[lamhik21]

Yep got it.

[elena125]

It depends on the thinking of the audience that which is a good site for him. Search engines analyze him based on his experience.

[Brackwom]

Why bother to write a fancy 'About Us' page in the site? When you already have a good site with great navigation and all the modern features?

The about page should give a brief summary of who you are, about your company history & what isolates you from the competition & show your company focus.