How often to send newsletters?

[mediamonster]

On average, the best frequency for newsletters are no more than twice a week and at least once a month. In fact, more and more consumers want to receive emails from brands. 61% of consumers want to see at least one email a week from brands they follow. So sending out a weekly newsletter is what most audiences want.

61% based on which survey huh??!!

Some people has bought something from us that doesn't mean they will be expecting to hear more from us. Even if we were a large brand.