How often to send newsletters?

[diamondhead]

On average, the best frequency for newsletters are no more than twice a week and at least once a month. In fact, more and more consumers want to receive emails from brands. 61% of consumers want to see at least one email a week from brands they follow. So sending out a weekly newsletter is what most audiences want.

If you start sending emails keeping in mind that the audience wants to see your brand emails in their inbox you will probably end up in the spam folder rather than in inbox.