How to re-purpose old keyword posts?
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Joined: Jul 2020
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If you have old keyword posts that are no longer driving traffic or engagement, re-purposing them can be a great way to get more value out of the content you've already created. Here are some steps you can take to re-purpose old keyword posts:
1) Analyze the performance of the post: Before re-purposing an old keyword post, you should analyze its performance to see if it's worth the effort. Look at the post's traffic, engagement, and conversion rates to determine if it's still relevant to your audience. If it's not performing well, it may not be worth re-purposing.
2) Identify new keywords: Once you've identified which posts to re-purpose, identify new keywords that are relevant to your audience. Use tools like Google's Keyword Planner, SEMrush, or Ahrefs to find keywords that are related to the topic of the old post. Use these keywords to create a new title and update the post accordingly.
3) Update the content: After identifying new keywords, update the content of the old post to include them. This can include rewriting sections of the post, adding new information, or including new examples or case studies. Be sure to keep the post focused on the original topic, while incorporating the new keywords.
4) Change the format: Another way to re-purpose old keyword posts is to change the format. For example, if you have a long-form blog post, you could turn it into a video or a series of social media posts. This can help you reach a new audience and get more mileage out of your existing content.
5) Republish and promote: Once you've updated and repurposed your old keyword post, republish it on your website or blog. Be sure to promote it on social media, through email newsletters, and other channels to get more traffic and engagement.
Re-purposing old keyword posts can be a great way to get more value out of your existing content. By analyzing the performance of your old posts, identifying new keywords, updating the content, changing the format, and promoting the repurposed content, you can drive more traffic and engagement to your website or blog.
Joined: Apr 2019
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(02-28-2023, 04:33 AM)Jackleo7878 Wrote: If you have old keyword posts that are no longer driving traffic or engagement, re-purposing them can be a great way to get more value out of the content you've already created. Here are some steps you can take to re-purpose old keyword posts:
1) Analyze the performance of the post: Before re-purposing an old keyword post, you should analyze its performance to see if it's worth the effort. Look at the post's traffic, engagement, and conversion rates to determine if it's still relevant to your audience. If it's not performing well, it may not be worth re-purposing.
2) Identify new keywords: Once you've identified which posts to re-purpose, identify new keywords that are relevant to your audience. Use tools like Google's Keyword Planner, SEMrush, or Ahrefs to find keywords that are related to the topic of the old post. Use these keywords to create a new title and update the post accordingly.
3) Update the content: After identifying new keywords, update the content of the old post to include them. This can include rewriting sections of the post, adding new information, or including new examples or case studies. Be sure to keep the post focused on the original topic, while incorporating the new keywords.
4) Change the format: Another way to re-purpose old keyword posts is to change the format. For example, if you have a long-form blog post, you could turn it into a video or a series of social media posts. This can help you reach a new audience and get more mileage out of your existing content.
5) Republish and promote: Once you've updated and repurposed your old keyword post, republish it on your website or blog. Be sure to promote it on social media, through email newsletters, and other channels to get more traffic and engagement.
Re-purposing old keyword posts can be a great way to get more value out of your existing content. By analyzing the performance of your old posts, identifying new keywords, updating the content, changing the format, and promoting the repurposed content, you can drive more traffic and engagement to your website or blog. Your answer looks like AI generated. Anyway, some good points though.
Joined: Dec 2020
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Check your site analytics to see what posts have performed best in the past month and the past year. When looking at your monthly report, keep an eye out for top content that was published before the start date of your report, like a January post topping the charts of your March content.
Joined: Nov 2023
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Content Audit:
Start via conducting a thorough content material audit. Identify high-performing key-word posts that have the plausible for enchancment or updates. Look for posts that had been famous or are nevertheless applicable to your audience.
Keyword Research:
Update your key-word strategy. Perform new key-word lookup to discover contemporary developments and famous phrases in your niche. Incorporate these key phrases into your current posts to beautify their relevance and visibility.
Update Information:
Check the accuracy and relevance of the facts in your historic posts. If there have been modifications or updates in your enterprise or topic, encompass this new information. Ensure that your content material displays the cutting-edge traits and developments.
Improve SEO:
Optimize your posts for search engines. Review and decorate meta titles, meta descriptions, and header tags. Ensure that your key-word density is appropriate, and reflect onconsideration on including multimedia factors like images, videos, or infographics to make the content extra engaging.
Refresh Visuals:
Update visuals and snap shots in your ancient posts. If the put up lacks photographs or if the present visuals are outdated, add new, magnificent images. Visual content material can extensively beautify the enchantment of your posts.
Joined: Jul 2021
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Repurposing old keyword posts means updating them with current information and creating various formats like infographics, videos, or podcasts from them. Create comprehensive pillar pages for SEO enhancement with these posts as a starting point; sharing minor excerpts through social media or email newsletters may also reengage audiences and drive traffic back to your site.
Joined: Nov 2021
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Repurposing old keyword posts is an effective way to breathe new life into existing content while improving SEO performance. Start by identifying posts that have valuable information but may be outdated or underperforming. Update these posts with current data, new statistics, and relevant examples to make them more appealing to today’s audience. Incorporating fresh keywords that align with current search trends can also enhance their visibility.
Next, consider transforming the format of the content. For example, turn a blog post into an infographic, video, or podcast. This approach not only diversifies the content but also reaches a wider audience across different platforms. You can also break long-form content into smaller, digestible pieces, such as social media snippets or email newsletters, to engage different segments of your audience.
Additionally, interlink updated posts with newer content to increase internal link value and guide readers through related topics on your website. Promote the repurposed content through various channels, including social media and email marketing, to drive traffic and engagement.
By effectively repurposing old keyword posts, you maximize the value of your existing content, boost SEO rankings, and extend the lifespan of your content assets.
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You may add new media. Incorporating images, infographics, videos, or interactive elements can make the post more engaging and increase its SEO potential.
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Update Content: Refresh outdated information, add new insights, and update statistics to make the post relevant again.
Optimize for SEO: Reassess the keywords, titles, and meta descriptions to align with current trends and improve search engine rankings.
Repurpose Formats: Convert the post into different formats like videos, infographics, podcasts, or social media snippets to reach a broader audience.
Promote on New Platforms: Share the revamped post on different platforms or through new channels, such as email newsletters or guest posts.
Link to New Content: Use the old post as a cornerstone piece, linking to more recent posts or updates to boost internal SEO.
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