SEMrush or Ahrefs for local business store

[michael_r]

If you are use a tool for local business optimizations. Then which one will you choose??

I am talking about all over SEO purposes. Which one has the advantage over the other?

[avinash]

More or less both are the same. Yeah there may be some plus and minuses but overall they are the same. In this type of situations you should just choose one and stick with it.

[danni]

I just can't shake the feeling that why would you need a high profile tool such as SEMrush or ahref for a local store?