Outbound Marketing for Online Businesses

[diamondhead]

Is it really necessary to go for outbound marketing in the case of online businesses? I mean there are plenty of inbound marketing elements which will cost less and can get more conversions such as content marketing, SEO etc.

[brian]

People goes for outbound marketing because they gets fast results giving a good exposure and outreach for any businesses. Inbound Marketing is good and better for long term investments for sure but it takes time and patience.

[socialmediapenguin]

Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing is harder to track and less profitable than inbound marketing, organizations still spend as much as 90% of their marketing budgets on outbound marketing.

[frank]

Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing is harder to track and less profitable than inbound marketing, organizations still spend as much as 90% of their marketing budgets on outbound marketing.

Nice input. But he hasn't asked about outbound marketing. He has asked what is the need of outbound marketing.