Keyword Planner has gone totally bad

[komal bhatt]

In my early days of marketing I used keyword planner extensively. They were free to us, gave detailed information about any kw entered, gave kw ideas and much more. Over the time I started using paid tools such as wordstream as because paid tools its is easier to send and file reports.

I haven't used the kw planner in the recent years. Now a couple of days earlier I tried to use it. I am just speechless how bad it has gotten now. I mean you can't even do a proper search without google asking you to search a campaign. And the searches they are the worse ones. The thing I noticed that if you don't start a campaign then  it will probably show you wrong the results of kw's entered.

It's really disappointing to see a tool you used to like become less useful over time. It sounds like Google's Keyword Planner has changed a lot and now tries to make you pay by offering worse services if you don't start a paid campaign. It’s a common thing where free tools start pushing people to pay by making the free version not as good. It’s important to have a few different tools, both free and paid, so you can still do your work well.