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Importance of Deep Linking
#1
Can anybody explain to me what is the importance of deep linking & why we should do it ?
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#2
Sure Nick,

Deep linking is basically the practice of building links to top landing pages on your site. If you have an ecommerce store, these top pages are usually your top-level category pages. Here's the logic behind the practice. If you are building links to your home page you don't really know where the user is going after after they arrive at your page. Chances are, all of the keywords that you want to optimize and rank for are not located on your home page. So when you build only home page links, you are limiting yourself to those keywords.

By linking to inner pages, you are basically shortening the sales funnel. This happens in two ways. The links can help you rank for keywords in anchor text increasing your SERP position. Next, if someone clicks the link, they are much closer to spending money on your site. This raises the amount of time spent on page, and lowers the bounce rate. If you consider it, this makes sense. Here's an example. If you sell audio equipment, and your top level categories are Speakers, Microphones, Headphones, and Receivers, and you post a guest post with a dofollow link with the anchor text "surround sound speakers" you wouldn't want to link to your home page, because you are forcing your users to actually find the category and click it. That's asking a lot for a user with a short attention span. If you link to your speakers category page, however, you're directing your audience to the most relevant page.

Also, link your relevant pages to each other. Wikipedia does this, and it works. This is especially important if you have a site that has many levels. (sub categories, or even sub-sub categories) These deep pages are buried. If it is your highest margin product, you're going to want to make sure it's a bit more visible, by linking from a high level page. If you have a blog it is even more helpful. All of your posts will be linked, and if automated scrapers steal your content, they will be linking back to you anyways. There's a lot more to all of this, but I hope that answers your question lol.
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#3
nick23 Wrote:Can anybody explain to me what is the importance of deep linking & why we should do it ?
The main importance of link building is the overall exposure of your site and not only your homepage. It increases the overall relevancy of your site, increases your site authority etc.
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#4
Major importance of link building is to improve the visibility and generate traffic to the sites
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#5
Deep linking promotes the inner pages of the site in which widening its influence to the users.
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#6
Deep links refer to the internal pages of your website linked directly on an external webpage. This helps traffic to land directly on the product or service page of your website.
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#7
A deep-link is a hyperlink that leads to a specific page on a website other than the home page. Deep-links convert two times better than generic links! That means you can double your chance of generating a sale by simply using a deep-link instead of generic link. Studies show that problems associated with navigating a website can account for up to 25% of failed product purchases. When you bring your customers directly to the information they want, you are greatly increasing your chances of making a sale!

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#8
In the context of the World Wide Web, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website (e.g., "http://example.com/path/page"), rather than the website's home page (e.g., "http://example.com/").
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#9
3 reasons why you should deep link
* Raise the authority of the entire site
If all you did was optimize and send traffic to your homepage (not that you would be dumb enough to do that), then you might have a home page with a really high authority rank…but the rest of your pages had little or no authority. Well, when search engines looked at your entire site then those poor-authority pages would bring down your home pages authority rank, too. Looking at it positively, deep linking can help you increase your entire site’s authority.
* Increase your site’s overall relevance
Because you don’t…nor can youAnoptimize your home page for every single keyword, then you must use internal pages. When the pages you publish contain those keywords in the metadata (URL, title tag, image attribute, etc.) and the body copy, then search engines will crawl and then index your page based upon that keyword. In other words, because the keyword is relevant to the page and you’ve linked to it with a keyword-rich anchor text from another page, Google will consider it an authority…and rank it high.
* Increase your site’s overall visibility
Large sites suffer from too many pages not getting indexed because of their sheer size. This is where good navigational skills like deep linking come into play. These deep links…both from your site and other sites…will help search engines follow the path through your site to these hidden pages…and making them visible by indexing them.
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