Poll: What to optimize first if the CPL is High

Utkrsh2405 · 7 hours ago

I manage performance marketing and lead gen, and recently had to tackle a tough campaign for a financial services/advisory client. As anyone in this niche knows, ad costs are skyrocketing and ad fatigue sets in fast.
We managed to lower the Cost Per Lead (CPL) by 47% while generating 87% of their morning premium calls.
Here is a quick breakdown of what worked:

Creative Refresh: [Insert 1-2 sentences about how you changed the ad creatives or copy].
Targeting Pivot: [Insert 1-2 sentences about audience targeting or exclusions you used on Meta/Google].
Backend Automation: Making sure leads were instantly routed so the sales team could call them within 5 minutes.

Has anyone else been running financial or stock-related campaigns lately? What is your current benchmark for CPL?
(P.S. If you want to see the exact numbers and campaign structure, I did a full case study breakdown on my portfolio here: https://utkrsh-sharma.framer.website/)

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